For Further Reading and Research
Since its inception, MedSpan has taken a leadership role in healthcare marketing, payer research, and medical market research and consulting. Below you’ll find links to recently published peer-reviewed articles and white papers.
Published MedSpan Articles
Coverage, Reimbursement and Pricing
Hemophilia and Managed Care: Partnering to Achieve Cost-Effective Care
Managed Care and Hemophilia: Opportunities for More Cost-Effective Care
Staging Colon Cancer: New Directions and Managed Care Implications
Message Development and Dissemination
Thiazolidinediones and Slowing the Progression of Diabetes
New Product Development
Healthcare’s Move Towards Differentiation
Differentiating Products by Market Segments Helps IDS Stay Ahead of Competitors
Medical Staff Development
The Impact of Managed Care on the Need for Primary Care Physicians
Empowering Physicians to Take Charge of IDS Requires Business Training
Winning the Race for Primary Care Physicians
Integrating the Office Staff of a Newly Acquired Medical Group
It’s Not Only Money that Will Draw Physicians to Your Organization
Physicians Office Site Selection in a Managed Care Environment
Succession Planning: A Long-overlooked Need
MedSpan White Papers
Coverage, Reimbursement and Pricing
Setting Expectations for a New Drug’s Formulary Status
