Methodology

Results-Driven Application of Proven
Research Techniques

MedSpan uses qualitative and quantitative research to get you the opinions, facts and perspectives you seek. Working with us, you’ll be assured that you’re asking the right questions of the right people, getting the necessary answers, and conducting your fact-finding as efficiently as possible.

From recommending the right methodology to interpreting the implications of your data, MedSpan works as an extension of your in-house marketing team to uncover the information you need. We combine rigorous processes, close ties to key stakeholders in the healthcare system, and  RapidAccessTM, a continuously maintained recruiting database of 90,000+ contacts to obtain accurate, actionable results.

MedSpan’s services include:

 

Qualitative Research

  • Telephone interviews
  • Focus groups (in-person and web-based)
  • In-person interviews
  • Canvassing at conferences and trade shows

 

Quantitative Research

  • Internet surveys
  • Fax/e-mail surveys
  • CATI

 

Meetings

  • Advisory boards
  • Webcasts

 

MedSpan stays abreast of trends in the healthcare industry and in data gathering technology to put the right research tools and viewpoints to work for you.