Blending Specialized Expertise with Broad Capabilities

MedSpan provides solutions to your most difficult marketing challenges. The types of business issues we most commonly address for our clients are listed here.


Enhancing Coverage, Reimbursement and Access

  • Optimizing coverage and reimbursement
  • Pricing strategy
  • Contracting strategy
  • Optimizing formulary access
  • Clinical trial strategy for optimizing coverage and reimbursement


Developing New Products

  • Market profiling and segmentation
  • Idea development and screening
  • Concept development and testing
  • Hands-on usage testing
  • Competitive positioning
  • Business analysis
  • Technology evaluation from a marketing or reimbursement perspective


Positioning Products for Success

  • Strategic brand positioning
  • Market profiling and segmentation
  • Product or service differentiation
  • Strategic and competitive positioning
  • Message/concept testing


Enhancing Customer Relationships and Satisfaction

  • Voice of the customer
  • Sales force effectiveness
  • Website evaluation
  • Convention booth effectiveness