New Product Development

Case Studies: New Product Development

Methodology MedSpan Benefits Demonstrated
New Product Development for the Hospital Market Phase I: Telephone IDIs, Phase II: On-site visits to hospitals Ability to document customers’ workflow and its impact on product development


Acquisition Analysis 20 telephone IDIs Deliver a complete  acquisition analysis in only 10 business days


Gauging Customer Reactions for a Contract Drug Manufacturer Internet survey        Follow-up IDIs Ability to segment a customer base and evaluate the potential for a range of new product possibilities


Product Portfolio SWOT Analysis 50 Internet surveys       35 IDIs Deliver a complete SWOT analysis for a multi-product portfolio in only 10 business days
Customer Segmentation for a Contract Drug Manufacturer Telephone IDIs Delivering strategic analysis and insight for a sophisticated client


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