|
Methodology |
MedSpan Benefits Demonstrated |
| New Product Development for the Hospital Market |
Phase I: Telephone IDIs, Phase II: On-site visits to hospitals |
Ability to document customers’ workflow and its impact on product development
|
| Acquisition Analysis |
20 telephone IDIs |
Deliver a complete acquisition analysis in only 10 business days
|
| Gauging Customer Reactions for a Contract Drug Manufacturer |
Internet survey Follow-up IDIs |
Ability to segment a customer base and evaluate the potential for a range of new product possibilities
|
| Product Portfolio SWOT Analysis |
50 Internet surveys 35 IDIs |
Deliver a complete SWOT analysis for a multi-product portfolio in only 10 business days |
| Customer Segmentation for a Contract Drug Manufacturer |
Telephone IDIs |
Delivering strategic analysis and insight for a sophisticated client |
